Who do you choose? Do you choose because they have been around the longest? Do you pick who you know the best? Can you do an auction over if you are not happy with the results? Can your prospective auctioneer show you data in marketing? Does your Auctioneer have online capability? What options does your Auctioneer offer? Does your auctioneer know what a pixel is? Can they track how many people see an ad? Can they modify their ads and make one ad into 20, quickly, and include it into the cost? Do they have access to 500,000 people and know how to reach them efficiently? Do they own an online bidding platform? Can they show you past results? Do your other options give you a formal proposal outlining specifically what they were going to do for you?

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