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Goals, Friends, Networks, Knowledge- A Sunday Ramble

1/20/2019

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I had a very  good year professionally in 2018. Best year ever financially, graduated from CAI, was chosen from 2 of my colleagues to be their personal auctioneer.
Hard to top that, and it is because of that, I struggled. Where do I go from there. I questioned that once before, and lost everything, so God, I am not questioning you. I am a man that analyzes thing, and plans, even though I am not the detail guy, I plan the direction, and execute those plans with an end goal in sight. Now, I've made excused in my pea brain, just in case I fail to equal last year. I've said, well it was an anomaly since that was a special deal that happened in 2017 and didn't close until 2018, and, what's the likelihood of THAT happening again, referring to another 7 figure deal.... Then I stopped.
What the heck is wrong with you? If you are good enough to put yourself in the crosshairs of deals like that, keep it up, for those Clients Need you.

So, it is with gratitude to my Maker, that he has put such wonderful professionals such as Rich Kruse, Ben Schafer, Brigitte Kruse, Alan Losier, Tim Keller, Charles Nicholls, James F Nelson, Spanky and Amy Assiter, Lisa York, Tim Luke, Billy Hagan, Dean Blackburn, and so many others in my path to help create the fabric that is shaping my career. When I can call the Captains of my industry and they talk to me as old friends.... except the ladies... they're not old.... Better edit that later... anyway, they bless me with their knowledge that I have absorbed and applied, like a science, and... it has worked. I have been taught by the best, the best practices when conducting a live, online, and simulcast auction. As an aside, all 3 are completely different animals, and if an auctioneer tells you they're not, find another auctioneer... well... me... call me, as I have a Gavel and will travel.

These people have given me the tools to succeed. I have used these tools and have succeeded. All that is left, to really make it kick, is to create a pipeline, to steady the revenue, instead of feast or famine. So, the question I had to ask myself, was Why not? Why not beat last year? Why not be better. I always thought that the master elixir is to be the best. Am I the best? Best at what? Best auctioneer? Do I need to believe that to be a success? The answer is no. I am not the best auctioneer. I strive to be the best I can be, I constantly strive to learn how to improve. Do I need to know the make, model, and story behind every piece that I sell? It would be nice, but with a photo and a succinct description, any interested party that is bound to be smarter than me, can Google it. No, I strive to make myself more expert in the process. The Profit says, People, Product, Process. I have no product, the product belongs to my Clients. I am the people, and I market to the people, not typical auction goers, but the end users that want what you have. So, what I have to improve, is my process. That, ladies and gentlemen, is what will propel me to better years. That, and a better balance to work and play.

In closing, if you are not where you want to be, let me ask you this. What are you doing to change it? Can you change one tiny thing at a time to improve your situation? I think that you can.

God Bless you all,

Shawn J Dostie, Auctioneer, CAI

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Staying in Your Lane

1/19/2019

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Picture
Pictured above is a lane. It ends a half mile up, and it is not the only road in the county. It is the lane upon which I live, and one I know very very well. Tomorrow it should be covered in 10" of snow, but I will still know my lane. 

I see people discuss my industry, and theirs, every day. In this article, we will discuss online auctions and live auctions. I am consistently surprised when they discuss something, as being knowledgeable, when they really.... aren't. I was a Used car dealer for 18 years, in the business for 25, yet you rarely see me discuss, as an expert, classic cars. Why? Because I bought to resell to users, not collectors. That is not my lane.

I recently watched a discussion, mainly about online auctions, which stated that we auctioneers should treat customers better, in light of how Amazon has changed the world. While I agree that we should treat customers well, I vehemently disagree with the how. I've heard "experts" espouse the use of warranties, allowing returns, having more opportunity to preview, and much less restrictive terms and conditions. Unless you are selling return merchandise at online auction, I couldn't disagree more. We sell belongings of other entities. Those items do not belong to us, and without our Clients express permission, lest you forget, that we work for the Seller, we cannot offer return policies, or warranties. Additionally, the retail pricing structure, which allows for those niceties, are not there. 

Instead, I prefer to, when at all possible, to create a better experience for the buyer, for when they come to pick up their merchandise. In fact, we could (my companies) become more consistent with such. From a hands off, minimal liability standpoint, we rarely assist our customers with the physicality of removal in our online auctions. Our terms and conditions, even though sometimes a little lengthy, clearly spell out that our staff will not help load. However, we will guide you to your item, we will help to ensure that your item is still there when you arrive, and sometimes we pre pick small items and box them. In other auctions, depending upon logistics, your order will be picked and ready when you arrive. Our live auction crew does the opposite. We are happy to help you load, and reserve the equipment to do so. It is much more family style. These are all matters that a professional discusses with his/her Client, and executes throughout the auction process.

There is a reason, at least for my 2 online auction companies, that we have a limited preview, limited being defined here as 1-2 hours before the online auction begins to close, where prospective buyers have the option and opportunity to come inspect the merchandise, much as you would have the day of a live auction. I have sat there for 2 different 8 hour days, wasting resources, for people to come inspect. The reason our windows are so short, our customers... not our Clients, our market, our bidders have spoken. They trust our images, and our descriptions enough that they do not come.

I hear, from people that conduct the majority of their auctions in the live format, that a live auction, that 2000 year old profession, has largely stayed the same, and that, even though online auctions are newer, they too, are the same. Not true, and until you are proficient at both, you should refrain from saying that.

I can only speak from my own experience. That experience includes approximately 450 auctions over a 6 year period. Included are micro live auctions, Industrial auctions that were simulcast, industrial and business liquidation 100% online, and real estate and farm auctions that have been 100% live.

My experience tells me that the live auction goer, and the online bidder are two completely different animals. We cross market to them, and there are crossovers, but by and large my bidders stay in their lanes. I have live bidders that swear they would never attend an online auction. By the same token, I rarely see the majority of my online bidders at my live auctions. I will say that I see more new online bidders come over from the live auction side, than vice versa. In my opinion, this is 100% marketing based. In my experience, I see live auctioneers, myself included, advertising the event. Yes, we have an inventory and photos, but the emphasis is on the event. In an online Auction, the event itself is secondary, the emphasis is on the inventory.

In closing, while I certainly agree that the buying experience should be enhanced, I have to watch out for my Client. 

I love all auctions. I love my live auction partners, I love my online auction partners, and I love my fundraising, another completely different animal.

Hey! I just discovered that I have 3 different lanes!

Whatever lanes you choose, choose to do your best,

Shawn J Dostie, Auctioneer, CAI

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Sunday Ramble Week 2 2019

1/13/2019

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Winter finally hit and we have snow. Today, I took a young lad, of 14 out and we shared some of the finer points of firearms. I'm hopeful that he enjoyed himself, as we had 2 .22 LR's, a .223 AR 15, a pump 20 gauge, and a .44 Lever action rifle. Pretty sure he had fun, and I am happy to report, that he handled the gun responsibly enough that I will look into the license laws in Ohio for the remainder of rabbit season.
Following that, it was time to get to work. We are conducting a benefit auction Sunday February 17, 2019 for Toni Cooper. Toni's husband, Petey Leach, committed suicide, in March of 2018. A week before Christmas, her 14 year old son, Cameron Leach, committed suicide in an attempt to be with his dad. The pain... I cannot fathom. My skill as an auctioneer, my beloved community of Coshocton, we can help make the financial burden easier. I wish to thank All the people involved, Tommy Unger, Carolyn Roth & Mike, Carla Stocker, Kimmy Ash, Marie Gross, Mark Knicely, Tony Rochester and his band, Janie Brown, Tristian, Joellen, Ashley, Adam Laudick, Danny and Sherry, Ashley and Chad, and many others that I am probably forgetting. I have a great friend in Colleague, Billy Hagan coming over from Indiana to help me.
The event will be held at the Army Navy from noon until 11pm. There will be a pool tournament, Spaghetti dinner, Auction, and live band, as well as games. We are hoping for a large community turnout, and will be on Facebook Live for the auction, both in my personal timeline, and an Auction Group that I belong to.
Then, I got started on a consignment auction upcoming that will include Longaberger baskets, Collectible glass, of Cambridge, and possibly Fenton, and possibly some pottery. I have 92 pieces committed, 86 baskets from 1, 6 from another, with others that I need to firm up. Looks like it will be a good one.

In closing tonight, I wish you all balance, peace and prosperity. Enjoy your journey, my friends,

​Shawn J Dostie, Auctioneer, CAI
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    Shawn J Dostie has extensive real life experience in live, online, and fundraising auctions, commercial real estate, small business investment, landlording,the auto industry, and livestock farming.

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